First-class brand expertise, excellent customer service, over 60,000 items at eight locations in Germany — Möbel Martin, provider of high-quality furniture, invested in advertising its comprehensive range of video ads on YouTube in order to now also place visual advertising in addition to its radio advertising campaigns.
Slightly delayed due to the Easter holidays, our CEO & Co-Founder Viktor Eichmann takes a look at the marketing world in his usual concise way.
There are always technological developments that massively influence our daily behavior and media use and change them in the long term. Smartphones have had such an impact and smart TVs are also about to fundamentally change our media habits.
Our Co-Founder and Managing Director David Lange answers Luka Andresen's questions in the Online Career Day podcast and explains, among other things, what distinguishes adlicious and which skills are in demand in the industry.
TV marketers should have their ranges measured accurately, both analog and digital, says W&V guest author Viktor Eichmann. Discussions among advertisers about the “decline” of net ranges on TV and the lack of measurability of online video advertising concern the managing director of adlicious. He is of the opinion that video advertising must have an impact on the target group — legitimate criticisms of measurability distract from important questions.
